Every mission starts with a moment. Ours began in lockdown.
The BULLET brand had been sitting in the chamber for years — a name, an idea, a concept with serious potential. But when the pandemic hit and our cafes were forced to close, we knew it was time to pull the trigger.
With no foot traffic, no income, and the word “pivot” echoing across the hospitality world, we decided to stop waiting. We bought a coffee roastery, reloaded, and set out to create something built for the new battlefield — the home.
BULLET Espresso was born from a decade of coffee expertise and a desire to put specialty coffee at the core of the capsule game. We saw a market flooded with mediocre options, and knew it was time to deploy something better — a pod with punch, quality, and purpose.
The name BULLET fit perfectly. The shape, the energy, the hit — it all lined up. Capsules that looked like bullets. Flavour that fired on all cylinders. Coffee made for action, not average.
This brand was never about shortcuts. It's about crafting coffee that delivers under pressure — whether you’re heading into meetings, the school run, or your own daily grind.
Today, BULLET Espresso is a full-blown operation. From dark roast heavy-hitters to clean, sharp blends and even tactical decaf, we’ve built a range that’s ready for any mission.
We hope BULLET becomes the ammunition for your day — because for us, it already is.
Shawn & Michelle Caffeine Dealers
AMMUNITION FOR YOUR DAY
See what everyone says
Don’t just take our word for it — hear from the people who’ve brewed it, sipped it, and stocked up again.
Real reviews. Real results. Really good coffee.
Customer Reviews
Overall rating: 4.9 / 5 from 171 reviews.
Fast delivery, easy ordering process, and the coffee beans are really good! Very happy with my purchase.
I first tried the Bullet 303 at the Smales Market. It was pretty good so I went to their web site and ordered more. The process was easy and the coffee arrived quickly. I really like this blend and I'm sure I will be ordering more once I get through the 6 bags I currently have...only 4 left already.
After being loyal customers of a local roastery that closed after 15 years, we were delighted to have Bullet recommended to us. The decaf beans don't disappoint. Also love the quick and friendly service. Will be a repeat customer
Love this soy milk ..it tastes so nice in everything .. never had a negative experience with it and it has absolutely no nasties in .. all ready for a Christmas hot chocolate next
Love these beans! We have tried the 50 caliber and the 303 are much more my speed. Ordered from an influencer's post and have made 3 repeat orders since. Fast delivery and incredible flavour.
Love the bullet 50 Calliber coffee because it is made in NZ using 100% specialty grade arabica coffee beans.
Great tasting coffee which is must for me first thing in the morning.
Love these. We don't really drink coffee at my house so being able to buy these in bulk means I'm able to make hot chocolates for the whole family. They taste so yummy. Will be buying more.
I found you guys at the Smales farm market about a year back, I absolutely love your coffee.
I've had several family members from Canada come over and experience it, and they always ask me to send some to them because they can't order it online.
Easily my fav coffee in NZ.