The BULLET brand had been sitting in the chamber for years — a name, an idea, a concept with serious potential. But when the pandemic hit and our cafes were forced to close, we knew it was time to pull the trigger.

With no foot traffic, no income, and the word “pivot” echoing across the hospitality world, we decided to stop waiting. We bought a coffee roastery, reloaded, and set out to create something built for the new battlefield — the home.

BULLET Espresso was born from a decade of coffee expertise and a desire to put specialty coffee at the core of the capsule game. We saw a market flooded with mediocre options, and knew it was time to deploy something better — a pod with punch, quality, and purpose.